Axis M Inc., Foodservice Marketing: About Us: Bios

ABOUT US: Principal's Bios

Mitchell Schechter
MITCHELL SCHECHTER has been a member of the foodservice industry since joining Food Management magazine as Associate Editor in 1983. Schechter spent 10 years as Senior Editor and feature writer for Food Management. In 1992, after leaving FM, Schechter formed PROSERVICE, a firm supplying design, editorial and internet-based services to foodservice clients. From 1998 through 2004, Schechter was Editor In Chief of Foodservice Equipment & Supplies magazine and Web Development Director for www.fesmag.com and www.supermarketworld.com.

Schechter is the co-author of "FoodserviceManagement: An Administrator's Guide," published by John Wiley & Co. (December 1994) and "The Complete Guide To Operating Foodservices In Cultural Institutions," ( John Wiley, October 2001). Schechter is also Editor of The Foodie Connection, the first dining guide series created by foodservice professionals for foodservice professionals, and heads the team developing the WebEd Center and foodservice facility design print reference work for the Foodservice Consultants Society International's (FCSI) Education Foundation.

As President/CCO of Axis M Inc., Schechter is responsible for executing the company's strategic mission of helping clients turn their business aspirations into marketing reality.

A co-winner of a 1999 Cahners Gold Medal of Excellence award, four ASBPE regional and national honors and two Jesse E. Neal Awards for Editorial Excellence, Schechter holds a Bachelor of Fine Arts degree from CaseWestern Reserve University in Cleveland, Ohio, and resides in Manhattan, NY, and Larkspur, CO.

Bill Pagano
BILL PAGANO entered the foodservice industry in 1988, when he became Associate Art Director of Food Management magazine. During his tenure, FM won ACE, ASBPE and Neal Awards for outstanding editorial design. Pagano remained at FM until 1993, when he left to found Iconographics, a highly successful design company. That year, Pagano formed an alliance with Mitchell Schechter and PROSERVICE, which lead to a succession of marketing and design assignments for such industry leaders as Marriott Management Services (now Sodexho), NACUFS, HFM, Cini-Little International and Restaurant Marketing Associates.

In 1995, Pagano added web site development and management to his original graphic design skill set, building and running sites for such firms as BASF Corporation, Reed Business Information's Foodservice Group, D'Agostino Supermarkets and High Noon Communications. Most recently, Pagano has developed web sites, web ads and HTML e-newsletters for foodservice equipment manufacturers including Servolift Eastern, Victory Refrigeration and Adamatic, and The Foodie Connection dining guide. He has also developed e-commerce web sites for a range of clients - from a salon & spa to an HVAC distributor.

A graduate of School of Visual Arts and Hunter College, City University of New York, Pagano holds Bachelor's and Master's degrees in Fine Art and Sculpture, and resides in New York City.

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Axis M Inc.
410 Park Avenue
15th Floor
New York, NY 10022

info@axis-m.com
tel. 1 800-862-2930
fax. 1 800-897-5763