Axis M staff include several individuals with extensive foodservice trade magazine experience and the ability to interpret industry publications' editorial missions and contents for clients. These skills allow Axis M to recommend to clients not only which publications will give them the most receptive audiences for their advertising messages, but also which issues are best suited to their specific advertisements and corporate news.
When Axis M is hired by clients to provide Media Services, we begin by identifying all relevant trade publications and analyzing their editorial calendars and production schedules. We gather this information in a recommendations report that guides clients' media buys and news distribution.
Axis M further monitors the results of media placements to gauge the impact of these messages on target audiences. We can also provide surveys of trade publications' readerships to ascertain how to make clients' placements even more effective, as well as maximize the responses to their media spends.
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Axis M Media Services include:
• Editorial Calendar Analysis
• Advertisement Placement Scheduling
• Ad Audience Surveys & Reports
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