The goal of Axis M's Marketing Modules is to create editorial interest for our consultant clients' activities and generate feature coverage of these clients in trade and business publications.
When we create Marketing Modules, Axis M starts by interviewing foodservice consultants and selected clients and researching their missions and culture. Our research and interview findings are combined to describe:
Once a Marketing Module has been created, it is packaged in a binder displaying a corporate logo. Each package also includes relevant graphics (facility photos, floor plans, renderings, etc.) and an explanatory cover letter and is sent to editorial contacts at selected publications. Axis M staff follow up on these mailings until an editorial decision is reached on the use of the Marketing Modules provided.
- The foodservice challenges selected clients were facing
- The solutions provided by the foodservice consultant, and
- The impact the successful completion of the consultant's work had on the client organization
Axis M created and distributed a series of eight Marketing Modules for the U.S.' leading foodservice design consultancy in 2006 - 2007. Every distribution resulted in feature coverage in leading foodservice industry trade publications.
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